Digital Marketing Specialist

Job Description

Key Responsibilities

Mailchimp & Sales Force CRM Integration:

• Design and execute comprehensive email marketing campaigns using Mailchimp & Sales Force CRM
• Seamlessly integrate Mailchimp with existing systems and platforms.
• Employ audience segmentation and targeting techniques for personalized communications.
• Customize email templates to ensure consistent branding and visual appeal.
• Monitor campaign analytics, generate reports, and implement data-driven improvements.
• Ensure compliance with deliverability and spam regulations.
• Optimize mobile-friendly and responsive email designs.
• Provide detailed reports and samples of previous Mailchimp campaigns.

Social Media Marketing Excellence:

• Develop and execute dynamic social media marketing strategies across platforms.
• Manage social media scheduling, publishing, and engagement for optimal reach.
• Utilize social listening and sentiment analysis to gain valuable insights.
• Conduct precise audience targeting and segmentation for effective campaigns.
• Collaborate with graphic designers to create visually captivating social media content.
• Monitor and analyze campaign metrics to optimize performance and results.
• Integrate social media advertising platforms to enhance campaign reach.
• Showcase comprehensive reports and samples of previous social media marketing endeavors.

Blog Posting and Content Creation:

• Develop and execute a robust content strategy for the company blog.
• Conduct thorough research to create engaging, industry-relevant blog posts.
• Craft compelling written content aligned with the brand's voice and messaging.
• Collaborate with graphic designers to incorporate visually appealing elements.
• Optimize blog posts for search engine optimization (SEO) and organic visibility.
• Manage the editorial calendar for consistent and timely publication.
• Promote blog posts across multiple channels to maximize readership.
• Provide detailed reports and samples of previous blog posts, highlighting their impact.

Canva Content Creation:

• Elaborate captivating visual content using Canva to enhance digital marketing efforts.
• Create engaging graphics, infographics, and visual assets for various marketing channels.
• Collaborate with the team to ensure consistent branding and design standards.
• Customize Canva templates to align with the brand's visual identity.
• Optimize visual content for different platforms and target audiences.
• Stay updated with design trends and best practices to deliver visually appealing content.
• Incorporate visual elements into blog posts, social media campaigns, and email marketing.
• Showcase comprehensive reports and samples of previous Canva content creation.

Skills, Experiences

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven track record in Mailchimp with Salesforce CRM, social media marketing, blog posting, and Canva content creation.
• In-depth knowledge of digital marketing channels, tools, and industry best practices.
• Proficiency in relevant platforms, software, and analytics tools.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication, writing, and content creation skills.
• Exceptional organizational and project management capabilities.
• Ability tomultitask, prioritize, and meet deadlines in a fast-paced environment.
• Stay up to date with emerging digital marketing trends and technologies.

To evaluate your qualifications effectively, we kindly request:

• Detailed reports summarizing your previous experience, achievements, and strategies for each area of responsibility.

• Samples showcasing your creativity, design sensibilities, and campaign results across Mailchimp, Salesforce CRM, social media marketing, blog posting, and Canva content creation.

• Analytics reports, case studies, or testimonials demonstrating the impact of your digital marketing initiatives.